At Root Industries, our vision is to innovate the sport of Scootering while trailblazing new ideas and ideals. To promote individuality and above all, provide high-quality parts and gear suited for progression and comfort for our sport. With The Pursuit of Perfection we believe it's essential that we provide products and services of exceptional value and superiority. Our goal is to assist riders in gaining a competitive advantage on the streets and in the skateparks, across the world. We're a brand that has always prided itself on not taking shortcuts, and taking in as much feedback as possible to make sure that every item it puts out is as near to perfection as possible. We strive to improve our products as we realize nothing is perfect and create new versions. "What if" is a constant question asked within our research and development department as we make each improvement. We strive never to forget where we came from, we stick to our Roots!